adidas Originals NMD GLOBAL UNVEILING

December 10, 2015

 

A_1335

ABOUT

adidas Originals NMD_Inspired by the mobile and fast-paced lives of today’s creative minds, the global introduction of NMD marks a new direction for adidas Originals. Driven by a desire to experience. Inspired by the past but always looking to the future. When constantly on the move, objects bring meaning to a high-paced life. The adidas Originals NMD joins this selection.

The global launch at the Lexington Armory is characterized by a conceptual presentation which embodies the signature aesthetics of NMD. This includes an installation that combines the latest technology in creative video projection with human interaction and sound design in a minimal but considered stylized setting of design-focused contemporary artifacts that the urban nomad carries with him—including, of course, the adidas NMD. It visualized the concept of a fearless contemporary nomad via huge experimental film screens of bustling international capital cities. The launch of NMD marks a bold new direction for adidas Originals.

With NMD, adidas Originals references recognizable design details from its iconic past and recasts them in a completely new silhouette that utilizes some of the most advanced engineering and technology the industry has to offer today. The resulting NMD design is the newest addition to the adidas Originals legacy, establishing a bridge between the brand’s storied past and its pioneering future. NMD ­– the past empowers the future.

  _1444

WHEN

Wednesday, December 9TH 9:00 PM

WHERE

Lexington Armory
68 Lexington Avenue

New York City 

WHO

Theophilus London, Jaden Smith, A$AP Ferg, G-Eazy, Luka Sabbat, Pyper and Daisy Smith, Chromeo and adidas’ Vice President of Design Nic Galway among others.

CAPTIONS

All Captions should read ‘adidas Originals NMD’

#NMD

#adidasOriginals

Event Creative Direction: Etienne Russo / villa eugénie

Event Music Direction: Love Fingers

_1374

www.adidas.com/NMD