Chiara Boni La Petite Robe is opening its online shop to the US market following the
original debut of the e-commerce site (www.shop.chiaraboni.com) in 2014, and increased
global demand. The opening of the US online shop follows the successful runway
presentation of the Fall 2015 collection at Lincoln Center during Mercedes-Benz Fashion
Week in New York City.
A huge social media following across channels including Facebook, Twitter, Instagram,
and Pinterest, worldwide has been integral to the decision to expand the online availability
of the Chiara Boni La Petite Robe collection.
The E-Shop features the Spring/Summer 2015 collection for both women’s ready-to-wear
and couture collections. The website is designed in a visually appealing manner, showing
dresses both in photo and on video for a sense of each individual garment’s movement
and fit. In addition to the digitally integrated shop, Chiara Boni La Petite Robe introduces
the #DonneInPetite campaign, inviting clients to take photos of themselves in their Chiara
Boni purchases and share these with the online community of fans and followers.