HONG KONG (Mar 13, 2015) Elegance, freedom and functionality are several ways to describe Sarah Lai. Those features span from her original concepts to her finished designs. Such ideals now also incorporate how she introduces and publicizes her brand to the world.
Sarah Lai has participated in the Capsule Paris Fall-Winter 2015 from March 6-8. Capsule Paris was more than a trade show. The brands that participate in Capsule make up a community that is shaping the future fashion landscape, according to Capsule.
Sarah Lai couldn’t be prouder to be part of the Capsule movement. She is one of Hong Kong’s fastest rising fashion designers. At Capsule Paris, she showcased her 4th collection with the goal of inspiring women to explore the world of “Dramatic Subtlety”.
Since its debut in 2013, Sarah Lai has continually increased its number of multi-brand retail networks in Hong Kong. Sarah Lai’s timeless elegance and design aesthetic convey the brand’s philosophy. Her consistency in this regard demonstrates her ability to fit in many local retail environments. In recent months, her creations have attracted the interest of commercial showrooms based in Paris and Beijing. For 2015, Sarah Lai is seeking to establish a distribution in London and Milan.
ABOUT CAPSULE: Capsule launched in 2007 as the brainchild of fashion consultancy BPMW to develop a global network of like-minded people who conceptualize, create, desire, and buy the clothes that epitomize a new vision of forward progress. Artisans, strategists, devotees, and style leaders converge on Capsule in three cities, ten times per year.
Note to editors: Sarah Lai is a Hong Kong-based fashion entrepreneur, born and raised in a traditional Chinese family in Hong Kong, with lineage to Shanghai’s luminous yesteryears. Inheriting her maternal grandmother’s exquisite taste and elegance, and her mother’s poise, sense of purpose and determination, she launched the eponymous Sarah Lai line of clothing in 2013.
Sarah Lai is represented by Brand X Showroom, a member of The Lock Group, in Hong Kong and China. She is also represented by Le New Black, an online showroom based in Paris. Sarah has presented her collection at Capsule Show Paris (Mar 2015), PMQ Design Market in Hong Kong (Nov 2014) and Who’s Next Paris (2013). Her collections can also be found at D-Mop, The Refinery in Hong Kong, and Saxa online boutique in the United Kingdom.
Sarah Lai is a Hong Kong-based fashion entrepreneur, born and raised in a traditional
Chinese family in Hong Kong, with lineage to Shanghai’s luminous yesteryears.
Inheriting her maternal grandmother’s exquisite taste and elegance, and her mother’s
poise, sense of purpose and determination – she launched the eponymous Sarah Lai
line of clothing in 2013.
Her fascination with fashion began as a child in her grandmother’s designer wardrobe –
the impeccably tailored suits, colorful fluttery silk dresses, and anatomically prominent
shoulder pads, projected such an aura of sophistication, femininity, and timeless
refinement that deeply impressed her. At the same time, Sarah also received formal
training in Chinese painting. Unbeknownst to her until a much later stage, these
experiences, qualities and aesthetic sensibilities made profound impact on the young
Sarah, laying the early foundation of the designer’s repertoire.
Since graduating from Cornell University in 2005, Sarah has pursued a career in finance,
working at prestigious global financial institutions, all the while immersing herself in the
fashion scene. As an aficionado of fine clothing, she struggled to find practical pieces
that rekindled her appreciation of the old-world charm and femininity in the
contemporary space. After taking short courses at Central St Martins in London,
followed by extensive self-study, research and sketching, she re-discovered her inner
talent and creativity, developing her debut collection that would address this void,
forming the foundation of her label.
Born out of her desire to re-imagine the timeless elegance of the bygone era, the Sarah
Lai label seeks to intertwine this quaint allure with the freedom and functionality of the
modern day women’s wardrobe. Embodied with this design philosophy, the Sarah Lai
collection is made specifically for contemporary and sophisticated women with the
savoir vivre and cosmopolitan world-view, while embracing a timeless aesthetic of grace
“Launching my own clothing brand is like realizing a dream that I never knew I had.”
– Sarah Lai
SOURCE – VITALPHOTO nyc