The DRESSBAR at dressbarn Launch Event and Pop-Up Shop Opening

March 4, 2015

Dressbarn celebrated the launch of The DRESSBAR at dressbarn last night at their newly opened DRESSBAR pop-up shop.


Guests include: Selenis Leyva, Robert Verdi, Phillip Bloch, Teri Agnis, Adam Glassman, Andreja Pejic, Rianne Ten Haken, Carmen Marc Valvo, Heidi Weisel, Michael Smaldone, Etta Granata, Celeste Greenberg, Satu Greenberg, Roslyn Jaffe, Founder of dressbarn, Jeff Gerstel, President of dressbarn, and David Jaffe, President and CEO of Ascena Retail Group.

WHEN: Wednesday, March 4, 2015

WHERE: DRESSBAR, 102 Fifth Avenue, New York City

WHAT: Celebration of DRESSBAR at dressbarn

DRESSBAR is a curated collection of dresses that includes exclusive design collaborations with notable and trusted names in fashion. The collections include: LUXE by Carmen Marc Valvo, MiXT by Heidi Weisel, Lovely by Adrianna Papell designed by Michael Smaldone, dbRSVP by the db Fashion Studio designed by dressbarn’s Design Director Etta Granata, and TRUE, a jewelry collection from Celeste and Satu Greenberg of Tuleste.