TOKYO RUNWAY AT MERCEDES BENZ NEW YORK FASHION WEEK FALL WINTER 2015

February 19, 2015


New York, NY – February 19th, 2015 – TOKYO RUNWAY, Japan’s leading business to consumer fashion event, debuted at New York Fashion Week with a new concept TOKYO RUNWAY meets NEW YORK on Thursday, February 19th, 11:00am at the Salon, Lincoln Center. A platform for international media and trade exposure, the fashion show will present a range of leading Japanese design talent. To realize this vision, TOKYO RUNWAY meets NEW YORK worked closely with the Japan Ministry of Economy, Trade and Industry (METI) Startup and New Business Promotion Division Small and Medium Enterprise Agency and the Japan Fashion Week Organization

By gathering seven Japanese contemporary brands that condense casual, luxury, and street, the show aims to inject energy into the Japanese market and generate international interest in it. The Fall 2015 roster includes: clean, contemporary clothing from AULA; layered and textured designs from DOUBLE STANDARD CLOTHING; the bold colors and couture inspired clothes from DRESSCAMP; Tokyo street style represented by FIG&VIPER; feminine designs from HAN AHN SOON; FW15 and 16SS limited edition collaboration collection by mastermind feat.A-GIRL’S; and the elegant world expressed by Riccimie NEW YORK.

“Choosing to show at New York Fashion Week rather than other fashion capitals was a natural choice as New York City is celebrated for its diversity and a kindred spirit with Tokyo’s energy, eclectic tastes, and excitement,” said Shinji Hirato, Producer TOKYO RUNWAY meets NEW YORK.

“We are confident showing in New York City will revitalize interest in the Japanese market from a global audience.”

He added, “Japanese fashion has long been an inspiration for pop culture from musicians to movies and this showcase is a prime opportunity for the fashion industry to view the diversity of Japanese fashion and coming trends first hand.”

TOKYO RUNWAY meets NEW YORK is sponsored by LUMINE, Wacoal, and SHISEIDO with backstage sponsorship by MOROCCANOIL and media sponsors, NHK WORLD and creem. Founded in 2002, TOKYO RUNWAY is a business to consumer fashion event that attracted over 30,000 attendees last year at its bi-annual runway shows in Japan. For New York, the show will present to journalists and retailers.

TOKYO-RUNWAY-fall-2015-NY

SOURCE – VITALPHOTO nyc